Post by account_disabled on Feb 24, 2024 2:12:57 GMT -5
It will come into force on January 19renewalfrom the detailed targeting settings. Several categories of settings will be removed from your Facebook Ads account. What does it mean? What alternative uses do Meta representatives offer? Meta for Business Read also : How to run an ad on TikTok? Complete instructions for use The update touches on controversial and sensitive topics related to privacy issues. This can be an attitude towards health, race, ethnicity, political, religious or sexual orientation. Key points include: Health-related causes (eg Lung Cancer Awareness, World Diabetes Day, Chemotherapy); Sexual orientation ("same-sex marriage" and "LGBT culture") Religious practices and groups (such as "Catholic Church" and "Jewish Holidays"); Political beliefs, social problems, organizations. Meta for Business also notes that those ad groups that violate the specified topics will only be available until March 17, 2022. However, you will need to update your business account settings.
According to the instructions, it is necessary to perform the following actions: Log in to Ads Manager's personal account; Select the "Affected ad groups" section located in the upper right corner. The update notification should already appear in some categories; To change the settings, you should open the ad group and go to the "Audience" section; The specified parameters can be deleted or replaced by others; To set the correct targeting options, you must complete the update by clicking Asia Phone Number List the “Remove Highlight” button at the top of the screen; Then select "Publish". After the specified period (after March 17, 2022), ads will be stopped. If the targeting options still include privacy issues, they will be automatically removed without updating the settings. Alternatively, Meta Universe representatives offer other targeting settings in Ads Manager. These include such tools as: Subscribe to the hot ones.
Subscribe to the monthly NEWS DIGEST Enter your E-mail Broad targeting (gender, age, geolocation). Finding an audience that is familiar with the product. A similar category of users, collected on the basis of an already existing audience. Also, lookalike audience expansion is available (Facebook will show ads outside of the 1-10% range selected for lookalike audiences if it improves performance) Targeting enhancements when using detailed targeting options as a guide to serving. The feature is not available for Brand Awareness and Reach goals. According to Meta, the decision to remove detailed targeting options was not an easy one. However, the update will help develop the advertising system to meet the needs of everyone who uses the company's services. At the same time, Facebook is working hard to continue to support one of Facebook's best goals — helping users connect with and learn about businesses they care about.
According to the instructions, it is necessary to perform the following actions: Log in to Ads Manager's personal account; Select the "Affected ad groups" section located in the upper right corner. The update notification should already appear in some categories; To change the settings, you should open the ad group and go to the "Audience" section; The specified parameters can be deleted or replaced by others; To set the correct targeting options, you must complete the update by clicking Asia Phone Number List the “Remove Highlight” button at the top of the screen; Then select "Publish". After the specified period (after March 17, 2022), ads will be stopped. If the targeting options still include privacy issues, they will be automatically removed without updating the settings. Alternatively, Meta Universe representatives offer other targeting settings in Ads Manager. These include such tools as: Subscribe to the hot ones.
Subscribe to the monthly NEWS DIGEST Enter your E-mail Broad targeting (gender, age, geolocation). Finding an audience that is familiar with the product. A similar category of users, collected on the basis of an already existing audience. Also, lookalike audience expansion is available (Facebook will show ads outside of the 1-10% range selected for lookalike audiences if it improves performance) Targeting enhancements when using detailed targeting options as a guide to serving. The feature is not available for Brand Awareness and Reach goals. According to Meta, the decision to remove detailed targeting options was not an easy one. However, the update will help develop the advertising system to meet the needs of everyone who uses the company's services. At the same time, Facebook is working hard to continue to support one of Facebook's best goals — helping users connect with and learn about businesses they care about.