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Post by account_disabled on Feb 19, 2024 1:33:32 GMT -5
24% of shoppers abandoned due to delivery times, did so because a clear delivery estimate was not provided » Tweet This « This gets back to the idea of presenting the shipping calculator up front. Problem 6: Shipping is Expensive If you’re thinking of different ways you can offer shipping, read How to choose a shipping strategy for your online store. Want to offer free shipping, but not sure if it is feasible? Read this piece on How to Offer Free Shipping without Going Broke. Think about it this way: What would you prefer? A slightly lower margin due to reduced/free . Or full-price shipping that turns shoppers away and leaves you with only 76 sales? Seems like Buy TG Database a no brainer. The ‘Free Shipping’ pioneers Amazon: offers free shipping on qualified orders over $25 and free 2-day shipping for all Prime members. Walmart: for the Holidays, offered free shipping on nearly 60,000 online items, including most electronics, jewelry and toys. Zappos, the most infamous for free shipping policies: offers free shipping as part of its deep-rooted customer service commitment that includes free shipping BOTH ways plus 365-day return policy and 24/7 customer service. TOny Hsish, Zappos CEO, treats free shipping as a marketing cost as Zappos operates under the theory that people aren’t shopping based on price, but rather on a superior customer experience, which ultimately leads to strong word of mouth marketing. 93% of customers would make more online purchases if shipping was free » Tweet This « Problem 7: Returns Are Complicated & Expensive When you shop in a brick-and-mortar store, you know how and where to return your purchase if you change your mind.
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