Post by account_disabled on Jan 1, 2024 2:59:15 GMT -5
This year 2020 has been a year of changes . The social and cultural changes resulting from the health crisis have directly affected various aspects of daily life, whether consumer habits and preferences or the way of working. In fact, according to a KPMG study, 80% of large international companies accelerated their digitalization in 2020. Within this transformation framework, 2021 will be key in the consolidation of disruptive digital trends, especially in areas such as technology and marketing , which in 2020 have experienced great changes with the increase in demand for cloud services and the exponential use of eCommerce platforms. . In this sense, the meaning of cloud architecture and new user experiences will no longer be a mystery to everyone. In the words of José Antonio Martínez Aguilar, CEO of Making Science , “If 2020 has made anything clear, it is that digital has stopped being an objective and has become part of the survival, not only of companies, but of our personal relationships and business. And precisely to maintain this acceleration of change, the transition to cloud systems that support our new way of working has been key.
Therefore, it is difficult to think of 2021 as a year that will not be marked by the essentiality of the digitalization of our new reality, already assuming it as part of the new normal .” Digital transformation and marketing Phone Number List trends for 2021 GLOBAL BUSINESS STRATEGY – Digital today is not a goal: it is survival . 2020 shows that the digital channel is not just one more, but rather becomes the only one that guarantees a safe and constant relationship with the user, with the mobile phone being the axis of this relationship as it is active 24/7; Mobile-first has been talked about for a long time and it has been proven that companies that followed this principle were more prepared. The physical channel will continue to be essential in the future, but all companies will have to have a clear digital strategy and implement it at the same level because the user will not differentiate between both worlds , expecting a ONE CHANNEL experience. – New user experiences that are here to stay . Users have changed many behaviors due to confinement and other restrictions, many of them having to do with digital. These types of changes in the user's way of behaving digitally usually bring a call effect - improvements in usability, increase in users - and a change effect in the market - players who have not adapted will have to transform.
Many changes have been experienced in the way of communicating, in logistics, in restaurants, transportation, relationships between companies, work in the office,… which ones are here to stay? – The option is no longer “cloud or non-cloud” but rather which provider and how we will define the architecture . The advantages of having flexible and scalable systems have been demonstrated in 2020. Teleworking, mass meetings (training, presentations,...), the ability to share large files, collaborative work, the boom in traffic and electronic commerce,... have been able to occur more easily in those companies where cloud computing was a reality. At the very least, companies will have to move towards hybrid architectures that give them greater flexibility and scalability than before. CONTENT, SEO, MARKTING AND USER ACQUISITION – Adapt to the user (Experience and content). It is essential to adapt to the user's needs. A content strategy satisfies and solves the demands and problems that users search for in search engines. Furthermore, user experience, along with loading speed, is a critical aspect when activating a positioning strategy. In 2021 Google will activate a new way of evaluating the user experience on the Core Vitals website, which will become a new positioning factor. – «New» formats. Users are increasingly making use of new formats such as audio, through Voice Search. It is necessary to adapt content strategies to these formats. – Synergies with other channels. Being aware of the synergies between channels, it is essential to take advantage of all the benefits that one channel can give to another. For example, in 2021 influencer strategies will reign that help brands better position themselves through the generation of links (linkbuilding).
Therefore, it is difficult to think of 2021 as a year that will not be marked by the essentiality of the digitalization of our new reality, already assuming it as part of the new normal .” Digital transformation and marketing Phone Number List trends for 2021 GLOBAL BUSINESS STRATEGY – Digital today is not a goal: it is survival . 2020 shows that the digital channel is not just one more, but rather becomes the only one that guarantees a safe and constant relationship with the user, with the mobile phone being the axis of this relationship as it is active 24/7; Mobile-first has been talked about for a long time and it has been proven that companies that followed this principle were more prepared. The physical channel will continue to be essential in the future, but all companies will have to have a clear digital strategy and implement it at the same level because the user will not differentiate between both worlds , expecting a ONE CHANNEL experience. – New user experiences that are here to stay . Users have changed many behaviors due to confinement and other restrictions, many of them having to do with digital. These types of changes in the user's way of behaving digitally usually bring a call effect - improvements in usability, increase in users - and a change effect in the market - players who have not adapted will have to transform.
Many changes have been experienced in the way of communicating, in logistics, in restaurants, transportation, relationships between companies, work in the office,… which ones are here to stay? – The option is no longer “cloud or non-cloud” but rather which provider and how we will define the architecture . The advantages of having flexible and scalable systems have been demonstrated in 2020. Teleworking, mass meetings (training, presentations,...), the ability to share large files, collaborative work, the boom in traffic and electronic commerce,... have been able to occur more easily in those companies where cloud computing was a reality. At the very least, companies will have to move towards hybrid architectures that give them greater flexibility and scalability than before. CONTENT, SEO, MARKTING AND USER ACQUISITION – Adapt to the user (Experience and content). It is essential to adapt to the user's needs. A content strategy satisfies and solves the demands and problems that users search for in search engines. Furthermore, user experience, along with loading speed, is a critical aspect when activating a positioning strategy. In 2021 Google will activate a new way of evaluating the user experience on the Core Vitals website, which will become a new positioning factor. – «New» formats. Users are increasingly making use of new formats such as audio, through Voice Search. It is necessary to adapt content strategies to these formats. – Synergies with other channels. Being aware of the synergies between channels, it is essential to take advantage of all the benefits that one channel can give to another. For example, in 2021 influencer strategies will reign that help brands better position themselves through the generation of links (linkbuilding).